These days, every successful business needs to have a successful website behind it. Unfortunately, many people struggle to put together a design that’s both visually pleasing and appealing to users. They just don’t get the kind of response from their design that they’re hoping for.
If you want to create a site that will be engaging to visitors, you should keep these tips in mind. They’ll make your site easier to navigate and more pleasing to use. If you implement these tips, you should see an increase in both sales and conversions.
Create a Strong Logo
These days, a lot of web designers neglect their logos, treating it as an afterthought. However, a logo is an important part of your brand. It’s what will help people to recognize and remember your business when they encounter it again.
Work to create a strong, yet simple logo that you can use in a variety of places. Choose something that will draw the eye without being overwhelming. Users may not consciously notice your new logo, but it will definitely make an impact on them.
Use Intuitive Navigation
A lot of people become excited by flashy menu options, and leave their visitors frustrated in the process. It’s important to come up with a menu that users can navigate with little thought. Using it should come naturally to them.
It’s smart to use a horizontal menu bar; this is where most users instinctively look for a menu. Secondary navigation should drop down from the initial menu part. Organize your menu in a clean and simple way; there’s no need to over-complicate things. The easier it is for people to find what they need, the longer they’ll stay on your site. This also very important for you who build a webshop. It is utmost important that your customers find what they are looking for very easily.
Don’t Overdo It
A lot of people want to fill their website with images, ads, and other flashy things. However, a lot of clutter can be distracting, and can make it difficult for people to find what they need.
Studies have shown that people respond best to sites that are simple. That isn’t to say that you shouldn’t use images or ads on your site; you should just use them in moderation.
Don’t Underestimate White
These days, you’ll notice that most major websites are a white or off-white color. You may think that you should make your own site a different color so that it’ll stand out from the competition.
However, there’s a reason that so many sites rely on the color white. Studies have shown that users respond more positively to a white background. In addition, a white site can give the impression that your site is loading more quickly than it actually is.
Choose the Right Fonts
One of the biggest reasons people respond poorly to a site is poor font choice. If your font is difficult to read or unprofessional looking, no one will be able to take your site seriously.
Studies have shown that people are more likely to believe a statement is true if it is written in a professional-looking font. Research the most popular web fonts, and find one that will work well for your site.
Give Your Visitors Some Space
Don’t flood your site with walls of text. People don’t read web content the same way they read a book or a magazine, and a long paragraph can feel completely unmanageable. This is doubly true for people who are reading your site on a tablet or phone.
Use short paragraphs, and break up your text with pictures. This will make the content that you write far easier to digest.
Use Responsive Design
One of the biggest mistakes many site owners make is forgetting about the mobile audience. These days, a substantial amount of people do all of their internet browsing through their mobile devices.
Responsive web design is simply web design that forms itself to look nice on both cell phones, tablets and bigger screens. It is a “must”.
Use responsive design on your site so that you can be sure it will look great on any device. You want to make sure that people can read and enjoy the content on your site no matter what.
If you implement these tips, you’ll get more response from your web design. It’s important to have a site that users will enjoy browsing. A few small changes can be what convinces a person to visit a site again.
If you like this post, you may want to look at http://flexweb.no/hjemmeside . This post has been submitted by this company, and they deliver responsive websites where you can take action for every point made above. You can even start your own webshop with easy, as that is an integrated part of the CMS. It is not free, but neither expensive.